A conversation with Pan Wangshu

A conversation with Pan Wangshu

Apartamento Magazine - A conversation with Pan Wangshu

Hangzhou: To celebrate the Chinese New Year, we collaborated with Atelier Cologne on a project centred around its Orange Sanguine fragrance, following a trail that brought us to artist Pan Wangshu and her Hangzhou studio. Here, she moves among a family of her own making—mirrors, candleholders, vase-turned-flowerpots, three-headed lamps—each uniquely sculptural, each coated in a texture-and-colour alloy only she could have conceived. On her Instagram, she shares casually rendered, poetic glimpses of her process. Of firing, she says, ‘It’s like handing a secret to the flames’. She calls it ‘that unpredictability’ that ‘makes every kiln-opening feel like unwrapping a gift’. It is in this capacity of hers to fix a sense of flow in the process of ceramics that we brought Pan together with Atelier Cologne, giving their new scent, Orange Sanguine, a space to encounter her practice. Like unwrapping a gift, Pan interprets the fragrance through her work, creating a striking mythical-beast-meets-mysterious-tree—home to a family of animated orange figures, odes to the blood orange tree and the Lunar New Year. Responding to the project, Pan lets the wafting scent of oranges on a cool breeze guide her, translating it into a synaesthetic experience at the crossroads of the bizarre and the tender.
On bidding the old year goodbye, a note on her Instagram reads, ‘Just like every year before, I always hope that I will be braver in the next year, feel my heart more, and see the real me more and more in my New Year’s wish!’ As mandarins and oranges drift in and out of homes, we follow Pan from her studio into the surrounding nature, hoping to catch a hint of whatever drifts in and out of her work.

Apartamento Magazine - A conversation with Pan Wangshu
Photography by Waylon Bone

What did Orange Sanguine bring to mind the first time you smelled it?

It carries a light, delicate scent of oranges. At first, there’s a subtle sweetness, but gradually I could sense hints of orange leaves and branches woven into it. It felt as if I were standing on a hillside orchard, and someone had just crushed a fresh orange with their bare hands right in front of me—its juice bursting into the air and drifting toward me on a cool breeze. Because it blends with the scent of the surrounding air, the fragrance isn’t overpowering. Instead, it feels graceful and ethereal, like something floating gently.

But first, how did you become an artist?

It all happened by chance. I studied design but I’ve always loved making sculptures out of clay and plaster on my own. Later, I got into ceramics, and the unpredictability and versatility of the medium seemed to perfectly compensate for my somewhat rigid side.

What does a day in your life look like?

My life is pretty simple. Every morning, I get up to take care of my plants, feed the cats and make some breakfast, then drop my kid off at the kindergarten. Then, I head to my studio and I have the whole time until 7pm to myself! I can do absolutely anything I want, ha! When I leave the studio, I pick my kid up and head home, then spend the evening with my family and the kitties.

Apartamento Magazine - A conversation with Pan Wangshu

Tell us about your studio. How did you end up here? How do you maintain it? How does it facilitate, or frustrate, your work?

I recently moved actually. The previous one was a bit farther away, where I had worked for quite a few years. The environments of the two studios are totally different; the old one was a lot more brutal. I wanted to switch to a new working environment and adjust my working state this year. I really love my current studio. What’s even better is that there are other artists next door. We have regular exchanges and also collaborate on some projects from time to time. It has exposed me to a lot of new things, and it’s been a really rewarding experience.

Is it important to you that people understand your work?

I really want to share my views and ideas with others, though I get a bit shy sometimes. I don’t exactly care how others interpret them. Sometimes people also share their own understandings and thoughts with me, and I find that really interesting.

Is it important to you that you understand your work?

Of course it matters! It’d be so lonely if you didn’t even understand your own works!

Apartamento Magazine - A conversation with Pan Wangshu
Apartamento Magazine - A conversation with Pan Wangshu
Apartamento Magazine - A conversation with Pan Wangshu
Apartamento Magazine - A conversation with Pan Wangshu

Were you always artistic, even as a child? Did you have any early influences?

When I was a kid, my exposure to art came more from structured training rather than free-form creation. That makes it impossible for me to tell if I actually have much artistic talent. Maybe I’m super talented??? But I’ve always loved hands-on work. My dad was the kind of person who enjoyed making things with his own hands, so that made me feel like nothing is really that hard to do.
I majored in Visual Communication Design in college. Those relatively niche designs and colour palettes often spark a creative thrill in me—this includes certain fashion designs, Japanese graphic design, and even the narrative styles and emotional expressions of some authors, all of which have had a profound impact on me.

Do you ever doubt yourself? Is that a feeling you allow?

All the time! I often end up mentally drained from feeling unsure about my own ideas. Sharing my thoughts with others more often helps me feel more grounded inside.

Apartamento Magazine - A conversation with Pan Wangshu

When you’re making a new piece, do you share its early stages with others, or are you private about it? Who hears about a new piece first?

I’ll definitely share it with others, and I’ll be super excited doing it! My husband will probably be the first person I talk to about it, I might even tell ChatGPT about it too…

The perfume falls under Atelier Colognes’ category of ‘joy’. What brings you joy?

Too many things! Finishing a piece of work I’m happy with, hearing an interesting idea, watching a film that moves me, going somewhere fun with family or friends, even seeing a new leaf grow on one of my plants. All of these bring me joy.

Apartamento Magazine - A conversation with Pan Wangshu
Photography by Waylon Bone
Apartamento Magazine - A conversation with Pan Wangshu
Photography by Waylon Bone
Apartamento Magazine - A conversation with Pan Wangshu

Thinking about the science of creating a fragrance—its network of top, middle, and base notes forming over time—do you see a parallel between this and the way you build an artwork?

Yes. Creating an artwork is very much like building a scent. The ‘top note’ is the outer layer of the piece—its visual impression, its mood. The ‘heart’ and ‘base notes’ are the deeper structures and emotional layers—the motivations, feelings, and ideas beneath the surface. It’s the combination of these different levels that forms a complete work. 

Smell is a lot stronger than we realise—so much of what we perceive as taste is actually scent. While making these sculptures, what other smells, apart from Orange Sanguine, influenced you?

This body of work is centred around the scent of oranges, but I also tried to capture the subtle sense of ‘warm air’ and the elusive atmosphere of a ‘dreamlike realm’. It’s not a literal smell, but more like a feeling that lingers and flows through the air. While creating this series, I often wore the fragrance on my body, immersing myself in its scent to guide the creative process.

Apartamento Magazine - A conversation with Pan Wangshu
Apartamento Magazine - A conversation with Pan Wangshu
Apartamento Magazine - A conversation with Pan Wangshu
Photography by Waylon Bone
Apartamento Magazine - A conversation with Pan Wangshu
Photography by Waylon Bone

Did working with a fragrance spark any new ways of thinking about scale, movement, or colour in your work?

During the New Year, we usually hang a Spring Festival couplet or a fu character on the door. If we don’t receive one from friends or relatives, we often paint it ourselves. The New Year is always full of gatherings and meals with loved ones, and elders give red envelopes to the younger ones. My favourite part is setting off fireworks and firecrackers during the celebrations.

The perfume is an ode to the blood orange tree. Oranges in all their forms are ubiquitous during Lunar New Year. Beyond their symbolism of luck and good fortune, what draws you personally to their presence?

Oranges are simply delicious!

For this collaboration, you’ve animated the orange as part of your desire to create a ‘mythical beast or a mysterious tree’. Why? What made you want to do that?

The orange tree holds a special meaning during Chinese New Year, symbolising great luck and prosperity. The scent of Orange Sanguine immediately made me think of an orange grove, but its airy, drifting quality felt vast and expansive, almost like a kind of orange-scented wonderland. In this imagined place, the fragrance of orange pulp and tree bark floats through the air. You don’t need to be physically together to share that scent—it’s like love, something that flows freely. Just like during Chinese New Year, when people might be scattered across the world, yet the holiday creates a shared emotional moment, a sense of ‘together under the same sky’. The scent, like our feelings, travels through space and time.
I chose to turn the orange into a glowing lamp, using a warm orange light, because it reminds me of driving on the overpass at night and seeing windows glowing in that same colour. Each window holds a different person, a different story. That soft orange light always feels like home to me.

Apartamento Magazine - A conversation with Pan Wangshu
Photography by Waylon Bone

Are mandarins still gifted at Chinese New Year? Traditionally they’re considered living symbols of good luck and good fortune, right?

These days, people might not strictly follow the tradition of gifting oranges, but I think eating oranges in a warm room during winter is still one of the happiest things ever.

The New Year also signifies the end of winter, the return home, the welcoming of the new. What are you excited to welcome this New Year?

I cannot wait to travel to more places and try all kinds of different food!

If a scent can be the starting point for you, what other places or sensations can inspiration come from?

Inspiration comes to me from many sources. Sometimes it’s a texture, sometimes it’s a combination of colours, or even a strange sentence. Depending on the theme I want to express, anything can become a starting point for inspiration.

Apartamento Magazine - A conversation with Pan Wangshu
Photography by Waylon Bone
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