A conversation with Brewster Kahle

A conversation with Brewster Kahle

Apartamento Magazine - A conversation with Brewster Kahle

San Francisco: Brewster Kahle is one of the Internet’s early architects. The histories of more than a few of Silicon Valley’s giants hold his fingerprints. His early prototype in text-search technology was a precursor to the World Wide Web. His web traffic analysis company, Alexa Internet, co-founded with Bruce Gilliat, which used ‘web crawlers’ to archive and rank websites according to popularity, was eventually sold to Amazon. When I meet him at his office at the Internet Archive’s headquarters, housed in a former Christian Scientist church in San Francisco’s Richmond district, he tells me that his work constructing these essential technological infrastructures has always been in service to his life-long dream of building a library of everything.
That library exists today in the form of the Internet Archive, a digital library Brewster founded in 1996 dedicated to providing universal access to information in the form of millions of books, audio recordings, videos, images, and software programs. The Internet Archive also operates the Wayback Machine, a digital archive of the Internet that allows users to explore webpages at previous snapshots in time. Initially envisioned as a tool for capturing the ephemeral contours of Internet history, the Wayback Machine has taken on a more politically critical role for its ability to present factual information and maintain accountability in a tumultuous digital landscape reshaped by fake news and, most recently, censorship at the hands of the United States government. 

Apartamento Magazine - A conversation with Brewster Kahle

With his shock of white hair and disarmingly earnest countenance, Brewster looks every bit the part of the digital librarian. As we walk through the Archive, he points out the banks of servers that host an ever-expanding copy of the library. Embedded into the building’s architecture, they generate a steady whirring that soundtracks the work of volunteers nearby, who are digitizing stacks of wax cylinders and VHS tapes. In contrast to the depersonalised data centres that hold so much of the rest of the web’s information, the Archive’s space is a celebration of the more human aspects of technology. In the building’s former Christian Scientist sanctuary, a sort of monument has arisen, with almost 200 three-foot terracotta statues (inspired by China’s terracotta army) of Internet Archive archivists and affiliates filling the pews. 
The activities of the Archive often spill over into Brewster’s home, which he shares with his wife, Mary. Located in former military housing in the Presidio, they adhere to a strict open-door policy, playing host to a number of futurists, archivists, and technologists at any given time. The couple has also hosted a weekly dinner series for over a decade, inviting a rotating cast of guests for themed meals that often are structured around a question. 
In many ways, the vision for the future that Brewster has presented with the Internet Archive embodies a counterbalance to the relentless techno-optimism and accelerationism that have come to shape modern technology’s narrative arc. Carrying the torch for public access and the democratisation of information is no easy task, however, and in recent years the library has seen portions of its collection gutted as the result of a series of copyright lawsuits from publishers and recording companies. Carried out over the course of two years, our ongoing conversation has been backdropped by the rapid expansion of generative AI and a new political administration that has sought to defund libraries, amidst other developments. However, for Brewster one truth remains the same: There can be no future without an understanding of the past.

Apartamento Magazine - A conversation with Brewster Kahle
Apartamento Magazine - A conversation with Brewster Kahle

How has the space influenced how the Internet Archive has taken shape?

It used to be a Christian Science church, founded by Mary Baker Eddy in the late 1800s. When we first got this space about 15 years ago, we asked ourselves, ‘What is a library? ’We don’t need stacks. We don’t need rows of books. We need a place for people. The Internet Archive in Canada is in this former bank that we’ve transformed into a venue. We also have a separate library in Holland.

Oh, the location in Canada is beautiful. What’s the reasoning behind having so many locations?

Well, what usually happens to libraries? They’re burned. They’re actively destroyed by those in power, right? It may not happen soon, but that’s what happens to us. It can be traced way back to cuneiform tablets; you can see in the history of libraries that they’re destroyedor disbanded or crushed due to resistance. If that’s what happens, we can design around it by having multiple copies in different regimes, to make sure the Archive survives. There’s also a partial copy at the Library of Alexandria in Egypt.

Your logo is also inspired by the Library of Alexandria. Was that a blueprint for you when you were envisioning the Internet Archive? 

It was mostly just inspired by libraries, and the Library of Alexandria is the Great Library. As a former librarian at the Library of Congress said, ‘We all live in the shadow of the Great Library’. That was the first instance where someone tried to build a library of everything. 

Apartamento Magazine - A conversation with Brewster Kahle

Where does your relationship with libraries originate from? Was there a specific one that really influenced you?

No, I just love them. But I come from a technology side. In college, there was this question of, ‘What do you do with your life?’ I thought, ‘OK, what can I do with my technology background that could be for good?’ This was 1980, before the Mac or the Internet or anything like that. But we knew it was all coming, right? Especially because I was 19 at MIT. When I was there, it was possible to see the future. It was all there, but it was just going to cost millions of dollars. So the thought was, let’s build the library of everything. It’d been promised for a long time—Vannevar Bush, Ted Nelson. And I thought, ‘OK, I can do that. How hard could it be?’ 

A life’s work, maybe. 

Yes, it’s not something you’re gonna finish, but we should be further than we are now.

Why do you think that? 

Because it has long since been technologically feasible and it’s good for our society. But there are these institutions and monopoly-sized companies that are trying to stop it. 

Apartamento Magazine - A conversation with Brewster Kahle
Apartamento Magazine - A conversation with Brewster Kahle
Apartamento Magazine - A conversation with Brewster Kahle

I’m curious, because I was reading up on your personal trajectory within technology, and learned that you founded Alexa Internet. It was one of the first web traffic analysis companies and you ended up selling it to Amazon in the ‘90s. What made you turn the corner from these tech companies into the nonprofit world?

Well all of that was to get the library built. Alexa is also named after the Library of Alexandria. 

Can you talk a little bit more about that?

If you wanted to go and build the library in 1980, you have to remember the computers didn’t hold much data, right? A supercomputer had 32 megabytes. But we needed supercomputers, so I helped build a supercomputer. We spun it off from MIT, called the Thinking Machines Corporation. So, now we had a computer and we could make it search so people could interact with it just by typing. That was new. Then we needed to get it online so it could be accessible to people who wanted to use it and also add their own data. So we made a network called WAIS. It was the first internet publishing system. It was all to try to get the library. So we got that going, but the worldwide web won, right? That was a better system, but it was open, so perfectly happy to go attend the system. Then, we needed to get publishers on board. So I helped get the New York Times Wall Street Journal through WAIS Incorporated, getting those guys online to get the open world to work. And what we did was show these guys how they could make money by publishing on the net. Then websites took off and by 1996 there was enough publishing online where I could then turn my attention to just building the library. So we had to make the precursors to then build the library, building blocks basically. I thought we’d be done with building the library by the year 2000. That’s at least what I budgeted for. But basically it’s been slowed down by large, powerful players not wanting people to have access to information—even if they’re paid.

Right, the Internet Archive is currently in a lawsuit around this.

There’s actually two of them. There’s one from book publishers on e-books and there’s the music guys, who are suing for 400 million dollars for just 78rpm records. 

Apartamento Magazine - A conversation with Brewster Kahle
Apartamento Magazine - A conversation with Brewster Kahle

I guess it’s going back to this idea of ownership and what a library means in relation to that. How has it been navigating the lawsuits?

It’s really based around the New York and Washington copyright cartel, which is the Authors Guild and the American Association of Publishers. When the Internet first happened, the United States decided to support information access. The Information Superhighway and law and policy allowed search engines to happen and for user-posted content to exist. Because of that, the dot-com boom happened in the United States. It didn’t happen in Europe or Japan, they didn’t have their own search engines at the time. So, why did it happen in the US and not in other places? Well what happened is they sided with the publishers, and the publishers crushed it in those other places. You’re seeing it with AI now, in Japan, it’s OK for people to use their computers and to make their AI models. And Europe deserves half and half right, but in the United States, it’s all lawsuits.

It’s interesting because a lot of early Internet history is, like you said, people who were trying to build this thing together with the goal of providing access to information. It seems that we’ve turned away from that. As someone who’s seen the evolution of the Internet in so many different stages, do you think there’s a way back? What do you see for the future of it?

The biggest thing that I think I got wrong in my initial imagining was I didn’t expect that the United States would give up completely on antitrust policies. Basically since the 1980s we stopped enforcing any form of antitrust that favoured competition. We ended up with just a few big companies controlling every field, not just within the US but also globally, you know? It didn’t used to be that way because we had law and policy that favoured competition.  

Yeah, with all of these attacks the Archive is undergoing, what does survival look like for the Internet Archive?

I’d say the biggest real threat to the Internet Archive is if there’s just a few newspapers and book publishers left or if everything is a Netflix. This means that things don’t necessarily get onto these platforms and you have basically constrained the information creation ecosystem. We need an open Internet. We need an open web. We need open access materials or things that you can buy rather than get a license to. If libraries don’t have collections, what are they? What I want to know is: Can we build another generation of web technology that actually works, that looks a lot more like how publishing worked in the old days? In the past, a publisher would go and make something, then sell it or give it away, and that thing would go on to live in lots of different places. And people would read it from lots of different places—it was more robust, and in a sense more private.

Apartamento Magazine - A conversation with Brewster Kahle
Apartamento Magazine - A conversation with Brewster Kahle

I wanted to go back to something that we were talking about earlier. You were drawn to both this building and Internet Archive Canada’s building because of specific aesthetic reasons. I’m interested in your personal design sensibilities and what draws you to these really beautiful historical buildings. Because, like you said, a lot of the time, people who are working with the Internet choose to work in these bunker-like spaces.

This was something influenced by Thinking Machines Corporation, which was run by a woman named Sheryl Handler. The company was housed in this mansion called the Lyman Estate in this forest outside of Boston, and every room was different. And I think if you have your offices in suite 201 you’re gonna start thinking like suite 201. But if you are in a grand space, then you kind of have to live up to your environment. So our first building was in the Presidio. We were like the second leaseholder in this national park. 

How did you get that spot?

We told the National Park Service, ‘We want to build a library of everything’, and they said, ‘Well, you’re either on to something or you’re crazy. Either way, you’re one of us. Come on aboard’. So then we got to be in a national park. But we kind of outgrew it. They also started charging more. So we said, OK, let’s move to where we’re based now. When you walk up those steps to go to work, you’re not thinking about how to eke out a few more percentages from advertising to people. That would be inappropriate for a place like this. We want to live up to the building. That’s why we got it—they don’t want offices or anything like that in this place. 

San Francisco has changed so much across the past 30 years or so, what is the Internet Archive’s relationship to its home city and how has it changed?

I think the Internet’s vision of access to all information is deeply rooted in the post-war American ideal. When I was studying in Boston I asked people where I should put the Internet, because I knew the Internet was coming in 1988/1989. My favourite advice was ‘Go someplace people don’t think you’re crazy’. It was from Bill Dunn who was the head of Dow Jones electronics and came up with the term ‘metadata’. Anyways, that’s San Francisco. Here, people will give you a listen. So when I came out here in 1989 I didn’t want to start a company, I wanted to start an industry. I needed a  beehive of information servers—I needed everyone to be in the same place and doing their own thing for the Archive to work. Coming from MIT, we had the right machines and the Internet, but out here they barely had the Macintosh. You had New York, but that was all finance; you had Washington D.C. where AOL was based, but they had people suing everyone and their grandmothers for using the Internet; Los Angeles was a good candidate but too big; Tokyo and Boston were also options, but with San Francisco, I think tech was drawn to it for the same reason why the Grateful Dead, with their sharing ethos of their concert recordings, were drawn to it. There were new ideas coming out of San Francisco, and people didn’t call it crazy. I think there’s a reason why the Internet was centred out here, it didn’t necessarily look obvious at the time, and it wasn’t all because of me. But I certainly helped, and I did push like hell.

Apartamento Magazine - A conversation with Brewster Kahle

The internet has changed rapidly in the years our conversation has spanned. Where does the Internet Archive stand today?

Well in October 2025 we hit 1 trillion webpages, which is an indication, I think, that people are awesome. There are some pretty dreadful things going on, what with corporations and governments who are trying to suppress information. But people are up for sharing and we have a billion voices in our library.

The Archive has survived lawsuits and cyberattacks, all while maintaining its mission of accessibility in spite of a technology landscape where conversations on proprietary ownership have begun to dominate—especially as our understandings of the future are being reshaped by generative artificial intelligence. 

Yes, people are putting up gates. The big platforms are becoming more like publishers. Reddit and Yelp have gone and demanded not to be archived by us. I think AI tools are great, but I don’t think it should be concentrated in the hands of the few. We need to build a public AI. 

The Silicon Valley and its vision for the internet have changed drastically in the last few decades, where you’ve seen technology CEOs step into positions of power and align themselves with the interests of a big government. I’m curious if you see any alternatives to this sort of future, if there’s a way to get back to the original, more utopian ideals that you sort of saw with the early internet. 

Big organisations love big organisations, so big, muscular, authoritarian governments like big, muscular, authoritarian corporations, right? But if we’re going to have an innovative ecosystem of startups and flowering new ideas, it’s going to be based on lots of small experiments.

Apartamento Magazine - A conversation with Brewster Kahle

About your home in Presidio, how did you end up there? And how long have you lived there for?

It’s Colonel’s housing, actually. I’ve lived there for 27 years. They prioritised housing in those early days for people who worked in the Presidio—they’d only just started fixing up the houses, since it had recently been turned from an army base. I can bring you over now, it’ll be helpful for your article. 

Sure, cool. How do you usually get to work?

I take my little Smart Car. 

I’ve never taken a Smart Car before. 

It’s great. Let’s go, I’ll drive you, if that sounds good to you. It’s like a street-legal golf cart. I have to call my wife to let her know we’re coming. 

Thanks for bringing me out here.

Yeah, welcome. So right now you’re at a Full Bird Colonel’s house. All this was built in the 1840s by the military. At the end is the Commanding General’s house. It’s still owned by the government. It’s public housing, and we can’t renovate or really change anything about it. This is my wife, Mary.

Apartamento Magazine - A conversation with Brewster Kahle
Apartamento Magazine - A conversation with Brewster Kahle

Hello! 

Mary Austin: You’ve caught me in the middle of making lunch, but I’ll go turn on the flamingo for you guys.

Brewster: Something I find interesting about the architecture of this place is that a Full Bird Colonel has to be able to entertain. So this dining room is designed to have sit-down dinners for 20, and we have a sit-down dinner for 14 every week. We have been for 35 years. Here’s a book that Mary made of all the menus we’ve collected for those dinners over the past several years. We don’t have a menu every week, but they kind of serve as a conversation-starter. Each dinner has a theme and a question of sorts to kind of get people to talk. For example one was ‘Tell me a story about apples’ and you can see people have gone around the table and written on this menu a summary of their stories. 

How long have you been doing this for the menus?

The book brings together menus from 2010 onwards, but we started having these Thursday dinners in the mid-80s, back when we were in Boston. 

Who does the graphic design for the menus?

Mary: I do! I run the San Francisco Center for the Book. My business partner is a typographer, and I’ve got lots of friends that are designers. But you know, I’ve never been trained as a designer, but if you look closely you’ll see the progression from when we first started. The first dinner menu didn’t even have anything on the back. And then I was like, ‘Oh, well, we should put something on the back’. So I started putting numbers there. It’s definitely developed a lot more. I think the Kumquat May and the Blood Moon-themed dinners were my two favourite designs. But we’ve done a lot over the years. It’s just, you know, a way to punctuate our dinners. 

Brewster: It’s also about asking ‘How do you build community?’ When you’re out of college, how do you meet new people? What’s the next step after you meet someone? A meal. And how do you do that? We only have so much time. And I want to decommercialise more things. Let’s decentralise food, housing, information access, yes, but also community building, as opposed to always trying to figure out, ‘How do we make everybody pay for something?’

Apartamento Magazine - A conversation with Brewster Kahle

Are you guys big chefs?

Not really, but what we’ll do is we will plan the menu and buy the ingredients and have people over. Mary puts everyone to work, everyone’s cooking. That’s the best way to have dinner.

And how have you made this place a home for yourself in the decades you’ve lived here?

Brewster: I think Mary will have a different answer for that. My answer is people. You’ve met Daniel, the futurist back at the Archive, and Mitra just now. It’s people—having people freely coming and going in and out of here.

Mary: Making a home is my superpower. I have a cousin who actually tears down walls and builds extensions, and that terrifies me. But give me a space, a little colour, some interesting art… It’s not super fancy, but yes, most of the things on the wall are made by people we know. The neon flamingo in the living room is from my brother-in-law. He’s a neon artist, and he was one artist that worked on—I don’t know if you go through Chicago much, but between the two United terminals there’s this neon tunnel. The person who came up with the concept called in every neon artist in the country, so he was one of the people who worked on that. But yeah, like I said, we can’t change much otherwise. My dad was in the military, so I actually grew up in government housing, but it’s maybe the best government housing I’ve ever seen.

How did you guys meet?

In college. I dated her best friend in college. She wasn’t that interested in me, but she moved out to San Francisco first. When I moved out here, straight men were a little more rare. So I think my star shined a little.

Apartamento Magazine - A conversation with Brewster Kahle
The product is being added to cart!
Apartamento Magazine
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.